My Fashion Journey: How I Became a Fashion Designer to Digital Marketing!
Hello everyone!
I’m Anushka Tibrewal, and I’m thrilled to share my journey from fashion design to the exciting world of digital marketing.
Fashion has been my passion from a young age. In 2014, I began my studies at Lasalle College of the Arts in Singapore, where I pursued a Degree in Fashion Design and Textile. After graduating in 2018, I returned to India and began working with various brands, gaining valuable experience in the fashion industry.
Driven by my love for fashion and a desire to make my own mark, I started my own women’s clothing brand called Inchperfect. Inchperfect is a fast fashion Indo-Western brand that caters to all sizes, offers customization, and emphasises sustainability. Running my own brand allowed me to express my creativity and commitment to making fashion accessible and eco-friendly.
While managing Inchperfect, I realized the importance of digital marketing in today’s business world. I initially hired interns to handle our digital marketing needs, but I found myself fascinated by the field. This growing interest led me to explore digital marketing more deeply, which prompted me to enroll in the Advanced Certificate in Digital Marketing and Communication at MICA | The School of Ideas.
The program at MICA has been incredibly insightful, expanding my understanding of how digital tools can be used to engage audiences and promote brands effectively. I’ve learned a lot about creating compelling content, understanding online consumer behavior, and leveraging various digital platforms to drive success.
Even though my focus has expanded to digital marketing, I haven’t left fashion design behind. I continue to work on Inchperfect, using my fashion background to enhance my digital strategies. This blend of fashion and digital marketing has opened up new opportunities for creativity and innovation, allowing me to connect with audiences in meaningful ways.
My journey has shown me the value of embracing new interests and continuously learning. Balancing my work in fashion design with my growing expertise in digital marketing has been both challenging and rewarding. I’m excited about the future and look forward to sharing more of my experiences and insights with you.
Thank you for spending time and reading my first blog. Stay tuned for more exciting blogs and stories coming up soon!
